Module 5

This is a one minute advertisement of Samsung G800 mobile phone.
A young handsome man is walking in the street, at the same time talking to somebody on his mobile. To persuade that Samsung G800 is worth buying the ad is using persuasion through simple solution - this young man has Samsung G800 and his heart is full of love, he sees the symbol of love (the image of heart) thirteen times – a wire in the street, carving on the tree, on the wall of tunnel, cup handle, reflection of the cloud in the window, on the asphalt, on the swing, in the tree branches, in combination of sunset and wheat plant, on a furry puppy running in the street. Through this repetition of the same “love” symbol the advertisement persuades us that Samsung G800 will bring us love and warmth. We can ZOOM the love (image of love in the roof of a big building). We can send it to people we love. The advertisement ends showing beautiful people, receiving the love message. Perfect! Everybody is persuaded! Everybody is persuaded by the emotional romantic music, which is playing along the ad. Repetition of the love image and music are processed through our limbic brain. At the end of the advertisement there is a work for our neocortex too, we read, think and understand that we must buy Samsung G800.

Module #3 Our Brains On Media

SEE THIS NICE ADVERTISEMENT CALLED "WHAT HANDS CAN DO" This commercial starts with nice violine music, affecting our feelings, emotions, that is our limbic brain. First I see shades of human hands depicting figures, I start guessing what animanls the hand are depicting, and in this moment my thinking neocortex brain is working, trying to guess what will come next and at the same time admiring what hands can do. By the time I process the information, a written text is appearing on the screen saying "Isn't it beautiful what hands can do". Then again our thinking brain is switched on to understand that it is an ad of Phaeton, which is a HANDMADE PERFECTION.