My Top Three REEL ACTION Themes

#1. Environment

Environmental issues are of great concern in the 21st century. For example, I have heard about ozone depletion, cutting of forests for construction of plants, use of harmful chemicals by the plants that dump the waste into the waters, car exhausts, human activities, like using of fertilizers in agriculture. I’d like to address environmental issues. If you remember in my elevator pitch I spoke about construction of a gold plant near lake Sevan, which uses cyanide for processing of ore. Environmentalists fear that this cyanide will drain into the ground waters and then into the lake and contaminate it.

#2. Media

Media is a powerful means to raise issues, which concern me. There are two types of media – informative and analytic. I am more interested in analytic media, so that I can explore some issues and write about it and draw attention of people to the problems.

#.3 Peace/War/Conflict

This is the first issue I worry about. I want the world to be a peaceful place. I have heard recently that Korea tested nuclear weapon. There is so much tension in the world between different countries. Peace/war/conflict issues are very important to be tackled.

RAY

First time I saw this film when I was 10 years old. I was very imprest, because the film was about the life of my favorite singer. While watching the film I understood, that if somebody has a goal thich he wants to make true, then no obstacle can stop him.


My favorite opisode in the film is (I mean it is not what I like, but how it is introdused in the film) when he loses eyesight. I myself think that it was a result of a stress that ha had because of his brother’s death. I’m simply very touched by this episode.

One more episode from the film, which I also like. It is about how the blind talented musican could hear the bird’s breathing on the other side of the window…

Phase 2

Module # 7

I LOVE DOTCOM. It has been exciting from the start and I greatly enjoy the process. Most important part is that it is a learning process for me. I have learned so many new things, met so many new people, in one word it is great. The most exciting part of the Phase 1 for me was exploring the persuasive techniques. It took me quite a while to find a video and try to explain persuasion methods used in it. The most challenging and at the same time very interesting part was exploration of the parts of the brain. I didn’t think of it before that we could approach our brain from that point. Knowing it now, I, when thinking or watching something concentrate on what part of my brain is being activated, limbic, neocortex or reptilian, which is fun. Another challenging part of this Phase 1 was reading the three interviews with Josh, Arzu and Onik, because formerly I had never read any interview the way we had to in this Phase, I mean reading carefully and trying to understand things, which were new for me, I mean, before I never thought of social changes, human rights violations, gender issues, and now at least I have an idea what are they and that there are people who are concerned about such problems. I can’t think of any suggestion for this Phase 1, I find it well-considered, well-organized. Funny video: You’ll laugh with this cute baby. Somebody’s voice serves a stimulus for him to laugh. Seeing this happy laughing creature is amusing and his laugh is very contagious, have fun.

Module 5

This is a one minute advertisement of Samsung G800 mobile phone.
A young handsome man is walking in the street, at the same time talking to somebody on his mobile. To persuade that Samsung G800 is worth buying the ad is using persuasion through simple solution - this young man has Samsung G800 and his heart is full of love, he sees the symbol of love (the image of heart) thirteen times – a wire in the street, carving on the tree, on the wall of tunnel, cup handle, reflection of the cloud in the window, on the asphalt, on the swing, in the tree branches, in combination of sunset and wheat plant, on a furry puppy running in the street. Through this repetition of the same “love” symbol the advertisement persuades us that Samsung G800 will bring us love and warmth. We can ZOOM the love (image of love in the roof of a big building). We can send it to people we love. The advertisement ends showing beautiful people, receiving the love message. Perfect! Everybody is persuaded! Everybody is persuaded by the emotional romantic music, which is playing along the ad. Repetition of the love image and music are processed through our limbic brain. At the end of the advertisement there is a work for our neocortex too, we read, think and understand that we must buy Samsung G800.

Module #3 Our Brains On Media

SEE THIS NICE ADVERTISEMENT CALLED "WHAT HANDS CAN DO" This commercial starts with nice violine music, affecting our feelings, emotions, that is our limbic brain. First I see shades of human hands depicting figures, I start guessing what animanls the hand are depicting, and in this moment my thinking neocortex brain is working, trying to guess what will come next and at the same time admiring what hands can do. By the time I process the information, a written text is appearing on the screen saying "Isn't it beautiful what hands can do". Then again our thinking brain is switched on to understand that it is an ad of Phaeton, which is a HANDMADE PERFECTION.

MY MEDIA PREFERENCES

1.Music

2.Internet

3.Computer

4.Video games

5.Books

6.Television

7.Newspaper